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Welcome to Wollongong’s Home of the Performing Arts

Creatives Guide to Marketing – Workshop

Tue 21 May

Facilitated by Nick Bolton

Many creatives hate the idea of selling, but what if marketing could be more than impersonal hustle? How about a strategic approach that focuses on people first?

Marketing is one of the most despised and least understood aspects of running a creative business or working in the arts. Most creatives hate to sell and would rather be making than hustling. However, there is a simple solution to making marketing more palatable – take out the sales and focus on the strategy. The Creative’s Guide to Marketing workshop shares a simple six-step marketing approach that has been designed to take the pain out of promotion.

Participants will learn all the following, with a focus on arts practice and creative industries:

  • Re-imagining traditional marketing in a way that makes sense for creativity and the arts.
  • Getting the foundational elements of “YOU” marketing right, without the terror of a deadline.
  • Understating the breadth of our ‘customers’, from clients to funding bodies to audience.
  • Knowing and learning from our peers, and from word-of-mouth.
  • Choosing the best digital and ‘old school’ tactics to help achieve your marketing goals.

More resources and templates will also be provided to help create a marketing action plan.
This workshop has been designed by creatives for creatives and includes ideas for ‘homework’.

What do I get? All participants of this workshop also receive:

  • Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links
  • A Marketing Plan Template and Action Plane Template to assist with future marketing
  • Access to additional free webinars to supplement the material covered in the workshop
  • The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help!

About Nick Bolton

Nick is an award-winning all-media producer. He has provided strategic thinking, content production and distribution for clients in the government, corporate and enterprise sectors. He has also written, directed and produced a wide variety of screen content.

Nick is the Managing Director and Co-Founder of Ten Alphas, a production company based in Sydney and Wollongong.

He also works as an actor and presenter in a wide range of screen content and theatrical productions. 

Service NSW Business Connect provides free, independent, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business. Creative Plus Business is an approved independent provider for Service NSW Business Connect until June 2025.

Accessibility: if you have any access requirements, please email

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